Is it time to go Mobile?

Hubspot Facts on Mobile

People really check their mobile 150 times a day ???

SMS Marketing Potential: Users Check Their Phones 150 Times Per Day

reprinted from Hubspot
Posted by Pamela Vaughan
Fri, Jul 13, 2012 @ 12:26 PM

 

(If you’ve ever watched a group of kids come into the room, people walking through the airport, or even watching passer-byers  when you’re waiting to make a left hand turn at the light… people are on the phone, checking the phone, plinking away…  I’m in my 50’s and I resemble that remark.  Here’s some corroborative evidence to that fact in a Hubspot review on our changing societal behaviors…It’s a bit scary actually)

 

texting

 

Given the ever-increasing rise in mobile adoption, mobile marketing is on the minds of many marketers these days. It’s no surprise, considering that mobile internet usage is projected to overtake desktop internet usage by 2014according to Microsoft Tag. But while we often talk about the importance of mobile marketing tactics such as optimizing your emails and website for mobile devices, there’s one aspect of mobile marketing we’ve touched on very minimally.

What we’re referring to here is the use of SMS (text messages) for marketing, and a new infographic from Mogreet highlights some interesting data about its potential. The infographic emphasizes the power of SMS in terms of the concept of “narrowcasting.” You can think of narrowcasting as sending more targeted, relevant messages to a smaller group of contacts — the opposite of broadcasting a general message to a larger audience. And if you’ve ever done any email segmentation, you should understand how much more powerful this approach can be. So if you’re curious about the potential of narrowcasting with SMS, the following infographic has some intriguing stats to share.

sms infographic resized 600

 

More video on the case for mobile…

 

 

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